Marketing & Web Design in Moncton
Marketing support you can count on.
“In-House Marketing” usually refers to a company’s marketing department — but what about businesses who can’t justify full-time marketing positions? They still need someone with the expertise and experience to plan and execute marketing tasks. Now there’s an alternative.
Monthly marketing packages
All-inclusive website
Graphic design
Strategy & Reporting
Your own marketing department, on demand.
Hello! My name is Alessandro Corazza. I’m a marketer and graphic designer with over 20 years’ experience. During that time I’ve worked with organizations big and small across New Brunswick and beyond.
In 2016, I launched this business to give SMBs access to comprehensive marketing services usually reserved to large companies with in-house marketing staff. Hiring for a full-time marketing role is expensive — but what if you didn’t need to?
Most of the businesses I work with fit the following profile:
No marketing staff
Marketing (including websites and social media) is handled by administrative staff with oversight from the owner or management.
Not sure where to start
Marketing efforts are ad-hoc, without a unified strategy. Management know things could be done more efficiently, but aren’t sure where or how to start making improvements.
Lack of capacity
Management have a long list of marketing ideas that end up on the back burner due to lack of time. They need someone who has enough experience to deliver without needing micromanagement.
Choose what works best for you.
These are service bundles that I already deliver to other businesses, but please contact me with your specific requirements — most clients have a package tailor-made to their exact needs. I also offer discounted pricing or partial sponsorships for nonprofits, although my capacity is limited.
Please note that to avoid potential conflicts with current clients, I cannot accept new clients in the following industries at this time: lawyers, electricians, childcare providers, private schools, breweries, and chiropractors.
Starting at
All-Inclusive Website
Get a custom website with everything included for no upfront cost.
Pricing is for a website with 8 or fewer pages. Larger or more complex sites (multilingual, ecommerce, etc) are priced accordingly.
Digital Advisor
Looking for more assistance? I can take the lead with your digital marketing.
Marketing Department
The next best thing to having your own marketing staff.
* Large projects like magazines or annual reports billed separately
Other services
One-Off Projects
Most of my clients are on a monthly plan, but I occasionally take on standalone web design and graphic design projects.
Automation
Implement software that will reduce manual work and free up your staff to do something more productive.
Marketing Audit
I can perform a thorough review of your current marketing and make recommendations to improve it.
Frequently asked questions
Why not build my own website?
You absolutely can, especially if your requirements are simple. Some businesses need or want something more complex, either in terms of design or functionality; others prefer to have an expert be in charge of their website so that they don’t have to worry about it. Go with whatever approach works best for you.
Why do this instead of working with suppliers as needed?
Individual specialists (consultants, designers, etc.) generally operate on a project basis rather than providing comprehensive and ongoing management of your marketing. One isn’t better than the other — the best option for you simply depends on your requirements. If you prefer to be your own marketing manager, going with specialists as needed is probably the better choice.
How is this different than hiring a marketing manager?
Ideally it isn’t, other than volume of work and annual cost. If you have enough work to keep a full-time employee busy, then by all means go that route. However, if your marketing needs only add up to 10 or 15 hours a month, that won’t be very cost-efficient.
Why not hire a junior marketer instead?
Like the suppliers question, it depends on how much work you personally want to put in, and what kind of work is needed. If you already know what you want and you just need somebody to execute those tasks, hiring for an entry-level position is probably the better option. Think of it like choosing between a full-time accounting clerk and a fractional CFO.
Is there any minimum contract or lock-in?
No. I’ve been doing this full-time for 10 years and never had a minimum contract or any other kind of lock-in. I want my clients to continue working with me because they want to, not because they have to, and I’ve been fortunate to enjoy very long-term and collaborative relationships as a result.
Do you specialize in a particular industry?
I work primarily with service-based businesses. If you’re launching a packaged goods brand, you may be better served by someone with experience in that sector.
Next steps:
If this sounds like it could be a good fit for your business, call or email me and we can set up an informal meeting to discuss your requirements in more detail.