Corazza In-House Marketing | Internet Marketing & Web Design in Moncton
Digital marketing advice you can count on
Looking for a trusted partner to make sure your digital marketing is on track? “In-House Marketing” usually refers to a marketing department with one or more staff. However, many businesses can’t justify full-time marketing positions, yet they still need someone with the expertise and experience to plan and execute marketing tasks. That’s where I come in — an experienced digital marketer who’s there when you need him.
About Me
Hello! My name is Alessandro Corazza. In my 19-year career I’ve managed ad campaigns that have reached hundreds of thousands of people, worked for some of Atlantic Canada’s largest organizations, and generated 6-figure sales increases.
I started my own consulting practice in 2016. Over the years I’ve had the good fortune to work with many entrepreneurs in New Brunswick and beyond. I greatly value long-term working relationships, and I’m proud to say that many of my clients have been there since the very beginning. If you’d like to find out more, contact me to discuss your needs. Together we can find a solution that’s just right for you.
Services
Marketing
Think of me as your Marketing Manager — a team member who can take marketing tasks off your plate and get things done.
Web Design
A website is above all else a business tool. It should be fast, provide a good first impression, and convert visitors into leads.
Search Engine Optimization
In a world where “Google” is a verb, you can’t afford to have a website that doesn’t rank well for your industry keywords.
Automation
Wasting time with data entry and spreadsheets? You may be able to dramatically reduce that workload with automation.
Are We a Good Fit?
Most of the businesses I work with fit the following profile:
- Don’t have any dedicated marketing staff
- Marketing (including websites and social media) is handled by administrative staff with oversight from the owner or management
- They work with a few external marketing suppliers (online & print advertisers, print shops, etc.) but management doesn’t receive proactive advice that looks at the company’s brand or marketing as a whole
- Marketing efforts are ad-hoc, without a unified strategy or the ability to measure what’s working and what isn’t
- Management has a long list of marketing ideas that often end up on the back burner due to lack of time
- They feel like things could be done better or more efficiently, but aren’t sure where or how to start making improvements
- They want good advice from someone who has enough experience to deliver without needing micromanagement
If this sounds like you, contact me for an informal discussion to see if I can help. Most clients are on a monthly retainer but I also regularly take project-based work.
Methodology
Strategy First
There is a huge number of different ways to market a business online, which is why it’s important to put a good strategy in place before moving on to specific tactics.
Budget Responsibly
I treat every client’s budget as if it were my own. Marketing can be a bottomless money pit, so I make it a point to recommend only those tactics that I am confident will yield a good return.
Measure, Adjust, Repeat
Digital marketing, unlike traditional media, lends itself very well to measurement. In many cases we can analyze the whole sales funnel from someone first seeing an ad to clicking on it and then filling out a contact form. That measurability means we can analyze which steps in the process should be optimized.
Maintainability
It isn’t that difficult to build a website or implement a software system that works great on day one. Where real expertise comes in is designing something that will still work five years from now.
From the Blog
Why AI Can’t Replace Human Writers for Copywriting (Yet)
Yes, another blog post about AI – what can I say, it’s the topic du jour, especially with OpenAI’s reveal yesterday of additional details about the next version of ChatGPT. But are there things it still can’t do?
The Carpet Flowers
I regularly see businesses get sidetracked by marketing trends and jargon, only to end up mired in confusion, irrelevant information, and wasted time. I can’t really blame them – that confusion is usually caused by the people entrusted to implement marketing efforts.
Adding an author bio block in WordPress
I recently had to add an author bio block to an older WordPress website that uses a page builder theme which doesn’t allow for template parts to be added to a page type. Instead, I added this code to a child theme’s functions.php file.
How page load times affect SEO, and how to fix it
Page load times are an important factor when it comes to search engine optimization (SEO). If your website is built with WordPress, read on for some tips on how to make it load much faster.
Don’t use HTML headings for styling purposes
Sometimes web design and SEO are at odds with each other. One mistake involving the choice of headings is extremely common – there’s a good chance your own business’ website has this problem.
How websites get hacked, and how to prevent it
Websites are made with software that needs to be kept up to date for security reasons. I’ve seen first-hand what happens when a business’ website gets hacked, and it’s often very difficult to fix – but there are preventive measures you can take to avoid it happening to you.