Digital marketing you can count on
Looking for a trusted partner to make sure your digital marketing is on track? “In-House Marketing” usually refers to a marketing department with one or more staff. However, many businesses can’t justify full-time marketing positions, yet they still need someone with the expertise and experience to plan and execute marketing tasks. That’s where I come in — an experienced digital marketer who’s there when you need him.
Hello! My name is Alessandro Corazza. In my 19-year career I’ve managed ad campaigns that have reached hundreds of thousands of people, worked for some of Atlantic Canada’s largest organizations, and generated 6-figure sales increases.
I started my own consulting practice in 2016. Over the years I’ve had the good fortune to work with many entrepreneurs in New Brunswick and beyond. I greatly value long-term working relationships, and I’m proud to say that many of my clients have been there since the very beginning. If you’d like to find out more, contact me to discuss your needs. Together we can find a solution that’s just right for you.
Most of the businesses I work with fit the following profile:
If this sounds like you, contact me for an informal discussion to see if I can help. Most clients are on a monthly retainer but I also regularly take project-based work.
Think of me as your Marketing Manager — a team member who can take marketing tasks off your plate and get things done.
A website is above all else a business tool. It should be fast, provide a good first impression, and convert visitors into leads.
In a world where “Google” is a verb, you can’t afford to have a website that doesn’t rank well for your industry keywords.
Wasting time with data entry and spreadsheets? You may be able to dramatically reduce that workload with automation.
There is a huge number of different ways to market a business online, which is why it’s important to put a good strategy in place before moving on to specific tactics.
I treat every client’s budget as if it were my own. Marketing can be a bottomless money pit, so I make it a point to recommend only those tactics that I am confident will yield a good return.
Digital marketing, unlike traditional media, lends itself very well to measurement. In many cases we can analyze the whole sales funnel from someone first seeing an ad to clicking on it and then filling out a contact form. That measurability means we can analyze which steps in the process should be optimized.
It isn’t that difficult to build a website or implement a software system that works great on day one. Where real expertise comes in is designing something that will still work five years from now.
Businesses with any kind of digital footprint want to be found online. Should you use search engine optimization (SEO), paid search, or both?
From the outside, all we can see of our competitors are the tactics they have put into action, but we don’t see the strategy (or lack thereof) that led to those tactics being chosen in the first place.
There are two main options when building a business website: DIY platforms like Wix or Squarespace, and WordPress, a self-hosted open-source content management system. Let’s explore the pros and cons of each.
Yes, another blog post about AI – what can I say, it’s the topic du jour, especially with OpenAI’s reveal yesterday of additional details about the next version of ChatGPT. But are there things it still can’t do?
I regularly see businesses get sidetracked by marketing trends and jargon, only to end up mired in confusion, irrelevant information, and wasted time. I can’t really blame them – that confusion is usually caused by the people entrusted to implement marketing efforts.
I recently had to add an author bio block to an older WordPress website that uses a page builder theme which doesn’t allow for template parts to be added to a page type. Instead, I added this code to a child theme’s functions.php file.