Marketing | Professional marketing advice on demand
Get access to marketing expertise without the commitment of another FTE.
You’ve got a business to run, and you can’t do that if marketing takes up a large part of your week. I make it my job to understand your goals and be a partner that you can trust to take those ongoing marketing tasks off your plate.
There are tons of different advertising options nowadays, but the right choice will vary depending on your goals. I can put all of the pieces together for you from the planning stage to execution.
I’m not a “consultant” who specializes in strategy and farms out all the development work. I can handle a lot of tasks without outsourcing them — things like graphic design, writing in French and English, or building a website.
Managing suppliers — and figuring out which ones to hire — can take up a lot of your time. I have tons of experience selecting and working with photographers, videographers, printers, designers, and more.
Marketing can be a money pit. As the old saying goes, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. I can maximize every dollar rather than try a shotgun approach.
Analytics & Reporting
If you don’t measure it, you can’t manage it. I can analyze the big picture to see what’s working and what isn’t, make adjustments to ensure your budget goes as far as possible, and set up dashboards so that you can track everything at a glance.
A website is above all else a business tool. It should be fast, provide a good first impression, and convert visitors into leads.
Search Engine Optimization
In a world where “Google” is a verb, you can’t afford to have a website that doesn’t rank well. SEO is challenging but it works.
Wasting time with data entry and spreadsheets? You may be able to dramatically reduce that workload with automation.