Pointlessly Convoluted

The legendary product designer Dieter Rams said many years ago that “Products have to be designed in such a way that they are comprehensible”. He was a master of pared-down, functional design. I try to make my work follow that philosophy as best I can. On the other hand, it looks like GE’s smart bulb design team disagree, based on the reset procedure they’ve created for their smart lightbulbs. This how-to video on resetting their bulbs has gone viral due to its absurd, almost comedy-sketch-like obtuseness. I can only assume they made this process so complicated to prevent people from accidentally resetting the bulbs, but surely there was a happier medium than this.